DBA Luxury Marketing and Legal Issues (English)

1 - International expertise

• Dual international expertise with ESGCI (France) and the University of San Diego in California (United States).
• Annual in-person meetings with the academic committee in Paris, San Diego or Shanghai.
• Networking events organized in partnership with the World Council of Peoples for the United Nations(WCPUN).

2 - Scientific expertise

• Renowned professors from prestigious universities will teach and share their experiences.
• Thesis: With the help of a selected expert, you will develop a thesis on your chosen topic (a minimum of 72 meetings with your advisor are planned over the course of 3 years).
• A unique program: The only DBA in Luxury Marketing that exists between France and the United States delivering academic knowledge and specialized expertise in the sector.

3 - Professional expertise

• A networking value: meetings with CEOs and marketing, communication, legal and creative directors allow you to greatly develop your professional network.
• Privileged meetings: directly within companies, law firms, etc. you’ll meet personally with business leaders to broaden your research.

The structure of the DBA program is as follows:
 
1st year: Learn

• Constructing review of literature, tools and methods
• Research proposal

2nd year: Implement

• Writing, analysis of research field data

3rd year: Defend

• Interpretation of results and finalized writing of the doctoral thesis, defense before the thesis jury

PROGRAMME

Our DBA partner university, the University of San Diego in California, specializes in legal issues for luxury brands.

“The Faculty of Law at the University of San Diego, California (USD) is recognized for the excellence of its faculty, the richness of its culture and the strength of its professional programs.” Dr. Stephen C. Ferruolo - Dean , USD School of Law.
 

If you wish to apply to the DBA or contact the Dean of the DBA Program:

This program is also available in French to French-speaking candidates.

该计划也有中文版。

The program is aimed in particular at senior managers with extensive experience in luxury or elsewhere; engineers; artists; consultants; students holding a Master or an MBA (with professional experience); and management teachers who wish to become a doctor in their field
 
Seminars and laboratory meetings "LAB LCA"
 
A course of excellence, the DBA includes 72 meetings with your thesis advisor and, depending on your availability, at least 15 days and up to 45 days of research seminars and laboratory meetings. As students may be company executives, the meetings are held several times a year on the campus of your choosing :

• ESGCI, business school in Paris
• University of San Diego in the United States
• Shanghai campus

Seminars will be held in English. By request, 50% of the program can be completed in French (thesis supervision and specialized seminars).